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Your
web designer should identify the "heart and soul" of your
business and then translate it into a website
exceeding your expectations.
Very
few web designers are also adept at written content and
Internet Marketing. Typically, a designer will require you
to provide all written content which they paste verbatim into
the site. This is not particularly effective for your website
visitors or the search engines. DWM Tech provides complete
written content, or text editing, for all web pages with
minimal work on your part. This content can be pulled from
your existing marketing materials, such as brochures, or
collected during a verbal interview.
DWM Tech Consulting serves companies
nationwide. Web design and
marketing is performed for small and large companies nationwide. Every
business has a unique image to portray. When viewing the website
portfolio you'll notice striking differences between the
featured company websites.
The Internet is a
powerful marketing tool. Websites may be utilized for a variety of
Internet Marketing purposes:
| Online
business card |
Educational
aid |
| Web portfolio
(with
photographs) is particularly effective for contractors such as
Home Builders, Painters, Custom concrete work etc. |
Informational
tool |
| Services
Catalog |
Communications Tool |
| Product
catalog |
Online Data collector |
When
contemplating a designer do not neglect the importance of the written
content. The content, not a flashy design,
keeps an online visitor.
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Research shows that people do not read online text in the
same manner as traditional print. Their eyes move in a different pattern
across the pages.
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Search engines also have specific methods for analyzing
web content.
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The majority of designers do not write or edit
content. They have you provide the content and it is
placed verbatim onto the website.
Web Content Writing /Editing:
- Writing incorporates critical search engine keywords.
- The marketing message guides the writing
style.
- Written content is formatted for the
unique characteristics of online reading.
- Navigation needs are
always paramount.
- Original copy or substantial
editing of provided client materials.
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