Internet Marketing is both a science and an
art.
A talented Internet consultant can dramatically increase your
website visibility. SEO (Search Engine Optimization) is just one component of
successful web marketing. Optimization and marketing tactics can be complex and
time consuming. There is no one recipe for success because the rules of the game
are constantly changing.
You
need a success battle plan.
There are now billions of websites online. To stand out from the
masses your website must be strategically prepared for
Marketing, including SEO. For success this preparation must receive as much care and
planning as the design of the site itself. You need an experienced
Internet Business Consultant.
Clients include companies in
Oklahoma City, London, San Francisco, Seattle...
Both large and small businesses can benefit dramatically
from a skilled Marketing Consultant. All DWM Tech web designs
include HTML Meta tag and SEO page content development "or" these components may be implemented separately for
sites designed by other companies.
Business
Marketing Consulting Services:
- Industry keyword and phrase
research.
- Meta and Alt tag
optimization.
- Html page title and headings
optimization.
- Page text editing or writing
of original copy.
- Search engine compliance
issues. Directories such as the Open Directory Project (ODP), Look Smart, and
Yahoo have specific guidelines for submission.
- Manual search engine and
directory submissions.
- Paid inclusion to search
engines and directories.
- Monthly reporting.
- Set up and management of PPC
(Pay Per Click) accounts worldwide.
- Increasing reciprocal
linking with relevant sites.
- Consulting on the search
engine friendliness of your existing design and navigation structure.
- Consulting on the creation
of new corporate websites.
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Strategies:
In
depth research
for current search terms relevant to your business.
The online public may and may
not be using the search terms that come into your mind when describing your
business. For example, professionals in the Healthcare industry rarely type in
employment, as in R.N. or Physician employment. They overwhelming use the term
“jobs” instead. A healthcare employment site focusing on the term
employment in both content and tags would lose the majority of online job
seekers for those fields. However, this preference of jobs over employment
terminology does not apply to all other professional fields.
Development
of Html titles, meta-tag titles, descriptions and keywords for all major pages, not just the home page.
Many
visitors arrive at a site through pages other than the home page.
When you do a search on major engines such as Yahoo or Google
many of your results link to a page “within” a site, not to the home
page. Development of appropriate web page content and tags for all major pages
multiples the possible points of entry for visitors from search
engines.
Evaluation
of web page content for search engine optimization.
This
may include recommendations for content change, repositioning of key terms, and
page reorganization to incorporate critical keywords into
the website written content.
Appropriate reciprocal linking campaigns and search engine
submissions, should occur only after the content and tags are in order.
Some
search engines
will not list a submitted website that has no other
domains linking to it from within the current engine database. Expert
construction of your written content and
Meta tags are essential components to successful visibility online!
National
level marketing or targeted
submissions for locale specific businesses.
And
after all of the above is accomplished- Search Engine Submissions.
For many Engines html meta tags influence
your search
engine position and description. Other Search Engines (such as
Google) rely heavily on the web page written content and the page title, rather than the meta-tags. And some utilize a combination approach-
analyzing both the meta tags and
the page content.
Search
engines frequently change the “rules” by
which they play. But...
-
Exceeding
the maximum allowed characters for html tags may result in an engine acknowledging the tags only up to the acceptable
character limit.
-
Excessive
repetition of keywords is considered spamming and may result in spamming
penalties or engine rejection.
-
Excessive
submission can result in permanent banning. What is considered “excessive” varies by engine.
-
Keywords
should be “grouped” in categories and should be present in the accompanying web page text to avoid spamming
penalties.
-
Search
engines do not read text within images such as navigation buttons,
logos and photos. In their opinion that text does not exist. For this reason
web pages that are designed in entirety as pictures should be avoided. Do
not count on image alt tags to save you.
DWM Tech
Consulting
A creative, eclectic intellect with a conscience.
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